This booklet is an informative and inspirational case study focused on Cyberpunk 2077, developed by CD Projekt Red. It highlights the game’s journey from a troubled launch to a widely regarded comeback, showcasing how the developers used player data and feedback to improve the game over time. Aimed towards broader gaming community, the booklet seeks to educate readers more on the complexities of game development and the iterative processes, challenges, and dedication involved in maintaining and revitalizing a strong player base. Designed for display at game conventions and development studios, this prototype serves as both a behind-the-scenes look at Cyberpunk 2077 and a motivational example of resilience in the gaming industry.
